![]() ![]() The one-two punch of internet and mP3 file compression has made it super easy to download and share songs, things your ancient ancestors couldn't do with their records and cassette tapes. You may even be held responsible for mishaps or tragedies, such as a stage collapse or even the death of a major pop star.Ĭoncert promoters have to be extra scrappy, especially with the current state of the music business. Other headaches are legal sometimes artists end up suing their promoters, or vice versa, over contractual disputes. You pony up a lot of your own (or your agency's) dough in the hopes that you'll make a killing, and the bill must be paid, even if chirping crickets are the only audience. In addition to possible setbacks like faulty equipment, talent cancellations, and 1,000 flyers printed with a major typo, promoting can be a risky business. No sweat, right? Well, we hate to break this to you, but there will be plenty of speed bumps before and during the big day. Here's the basic plan of attack: Find an act or event, negotiate a payment contract with the client, book a venue, sell tickets, advertise the show, and stick around during the event to make sure nothing goes horribly, horribly wrong. If you'd like to join their ranks, it helps to be motivated, outgoing, and have a history in business or marketing. Event promoters are a similar breed (concerts are technically events, if very, very loud ones) who deal with a diverse bunch of clients and industries, from monster truck rallies to the film festivals to Kim Kardashian's next wedding. ![]() Concert promoters are on a mission to make sure everybody knows that funk legend Chu-Chu Terrain is playing tomorrow night, and their paycheck depends on it. No matter how much you adore corn dogs, hopefully you answered "D." You could have massaging chair seats, artisanal hamburgers and band members giving away free money at the door, but it still wouldn't matter if the public doesn't know there's a concert this weekend. Pop quiz: What's the best way to encourage concertgoers to buy tickets to your event? ![]()
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